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SumaCA business responsibility

DIUNSA

By Wes Ibarra · Updated 30 September 2026

DIUNSA — SumaCA editorial image
DIUNSA

DIUNSA

Country: Honduras

Industry: Retail

Size: national

Diunsa was founded in 1976 in the city of San Pedro Sula, Honduras, Central America, its main activity being the representation and wholesale and retail distribution of all kinds of quality products.

Diunsa

MISSION

To strengthen our market leadership by being the best purchasing option in all our categories through:

  • The best stores
  • The best assortment
  • The highest Quality
  • The best prices
  • The best brands
  • The best shopping experience
  • The best customer service
  • The best social responsibility practices

VISION

To remain the leading company in Honduras in the store and wholesale channels in each of the categories we handle, guaranteeing our customers the lowest prices on the market, improvements in quality of life and a superior shopping experience through our knowledge of the customer, our social responsibility and the operational excellence of all areas of the company.

VALUES

  • Honesty
  • Responsibility
  • Leadership
  • Operational Excellence
  • Teamwork and commitment
  • Innovation
  • Fair and responsible treatment of our employees
  • Social responsibility toward our communities, employees and their families
Escalators in an empty shopping mall
Department store interior